by Minter Dial | Sep 25, 2010 | Branding
A book I wish I had written! “Marketing Lessons from the Grateful Dead” (Amazon). Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a travelling businessman, I feel like my involvement with the Dead...
by Minter Dial | Aug 15, 2010 | Branding
Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. In this post, I want to lay down another anchor for...
by Minter Dial | Aug 14, 2010 | Branding, Entertainment
Check out this website I found at onstartups.com: Startup Insights From The Grateful Dead An article written by Brian Halligan, co-author along with David Meerman Scott of Marketing Lessons of the Grateful Dead.
by Minter Dial | May 28, 2010 | Branding, Social Media
“Branding gets personal” is the tagline behind the Myndset (now Mydial). A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...
by Minter Dial | Oct 5, 2009 | Branding
MEDEF UNIVERSITE D’ETE PLENARY SESSION – 3 September, 2009 “Will capitalism become ethical or not?” Plenary Session animated by Jean-Pierre Elkabach Below I will highlight a few points that I took away from the two hour plenary session,...
by Minter Dial | Sep 23, 2009 | Branding, Marketing
I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and...