Brands Getting Personal

“Branding gets personal” is the tagline behind the Myndset (now Mydial).  A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...

I love brands … at a major discount?

I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and...

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