Branding | Minter Dial

Luxury market on the decline in France — What deeper effects will occur?

by Minter Dial | Jan 17, 2009 | Branding, Marketing

Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...

Finding a CRM Voice – The Right Values, Meaning & Frequency

by Minter Dial | Dec 7, 2008 | Branding, Marketing, Social Media

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of...

This Crisis will bring a Paradigm Shift on the Internet

by Minter Dial | Dec 7, 2008 | Branding, Business, Marketing, Mobile, Social Media

Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time...

Categorising my personal emails

by Minter Dial | Nov 26, 2008 | Branding, Marketing, Social Media

I receive, I would estimate, about 35 non-work related more or less ‘old fashioned’ messages a day via the multiple communications services to which I am subscribed: hotmail, gmail, Facebook, Linkedin, etc. When taken alongside the 100+ mails received...

Common Factors in Web 2.0 & Sustainable Development

by Minter Dial | Nov 6, 2008 | Branding, Business, Marketing, Responsibility, Social Media

Web 2.0 and Sustainable Development – A Way of Life Via personal predilection and, as it happens, in my work, I am embedded in Web 2.0 functionality. When I take a helicopter view of web 2.0, especially as it applies to the corporate world, I associate the 2.0...

What’s in a Name?

by Minter Dial | Oct 9, 2008 | Branding

Is this your name? Here’s a fun one: what’s in a name? Try this site “Is this your name” to find out some trivia about your name: how envoweled is your name the ascii binary code equivalent the Pig Latin version how many other people might have...