by Minter Dial | Nov 6, 2008 | Branding, Business, Marketing, Responsibility, Social Media
Web 2.0 and Sustainable Development – A Way of Life Via personal predilection and, as it happens, in my work, I am embedded in Web 2.0 functionality. When I take a helicopter view of web 2.0, especially as it applies to the corporate world, I associate the 2.0...
by Minter Dial | Oct 9, 2008 | Branding
Is this your name? Here’s a fun one: what’s in a name? Try this site “Is this your name” to find out some trivia about your name: how envoweled is your name the ascii binary code equivalent the Pig Latin version how many other people might have...
by Minter Dial | Oct 8, 2008 | Branding, Business, Marketing, Travel
Airline competition and inflight entertainment are you on board? As the competition for airline passenger dollars is only going to get worse — between higher oil costs, personnel issues & union negotiations, terrorism threats, ecological considerations [not...
by Minter Dial | Sep 6, 2008 | Branding, New Tech
Why the decline of traditional Main Stream Media? Why the decline of Mainstream Media? This question has been argued and tossed around in many a media organization’s board room over the course of the last five years. Clearly, for news organizations in...
by Minter Dial | Aug 13, 2008 | Branding, Business, Marketing
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found...
by Minter Dial | Jun 11, 2008 | Branding, Travel
If you take the Eurostar between Paris and London, you will find there is a tremendous difference in the appearance and experience in the departure space of St Pancras in London versus the Gare du Nord in Paris. While it is obvious that London now has a brand new...