by Minter Dial | Jan 12, 2020 | Branding, Minter Dialogue, Podcast
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
by Minter Dial | Nov 27, 2019 | Branding, New Tech
If it’s one thing to want to master the customer experience in the face of all the new technologies and changing consumer habits, it’s another to do so as a tech company that systematically launches new products, upgrades and extensions. The tentacular...
by Minter Dial | Sep 9, 2019 | Branding
Without a good product, your brand won’t survive long. Without a great product, you won’t survive long-term. But what goes into a great product –including the surround-sound service — is far harder to achieve than just making sure the shampoo...
by Minter Dial | Apr 18, 2019 | Branding, Responsibility, Social Media
Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...
by Minter Dial | Feb 10, 2019 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Marty Neumeier Marty Neumeier is a best-selling author who has penned such well-known books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is a ‘business thriller’ called, Scramble, How agile strategy can build epic...
by Minter Dial | Nov 11, 2018 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Marty Neumeier Marty Neumeier is a best-selling author, having published such venerable books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is Scramble, How agile strategy can build epic brands in record time. In this...
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