by Minter Dial | Feb 1, 2017 | Branding
I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. HSBC – Differing points of view I’ve long admired the HSBC...
by Minter Dial | Dec 26, 2016 | Branding
You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an implantation in the...
by Minter Dial | Mar 15, 2016 | Branding
The world of influencer marketing is evolving… at last. A while back, I had an assignment to conduct a search for new tech influencers around the world. The challenge was titanesque in that I needed to try to find an equal balance by continent (and I was ideally...
by Minter Dial | Jan 12, 2016 | Branding, Responsibility
The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units will ship in 2015. The top brands vying...
by Minter Dial | Nov 24, 2015 | Branding, Meaningfulness
Not all TED Talks are breathtaking or inspirational. But, like anything you come across, if you stay open, bigger messages and thoughts may arise. This happened to me listening to a TED Talk given by a female chaplain, Debra Jarvis in 2014. I really got to thinking...
by Minter Dial | Nov 19, 2015 | Branding
In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...
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