by Minter Dial | Nov 19, 2015 | Branding
In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...
by Minter Dial | Oct 22, 2015 | Branding
Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with fake brand building concepts. And the...
by Minter Dial | Sep 29, 2015 | Branding
There are a number of industries where the big titans seem to prefer buying up small niche brands rather than grow their own. If the internal innovation isn’t sufficient and the organic growth is not enough, the natural option quickly becomes external acquisition....
by Minter Dial | Sep 17, 2015 | Branding
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In...
by Minter Dial | Sep 11, 2015 | Branding
I needed to use a Google logo in a presentation and wanted to update for the new logo (see right). So, what better circular activity than to google the new Google Logo? To my surprise, it actually took a little rummaging around in Google Images. Here are the results...
by Minter Dial | Sep 4, 2015 | Branding
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
