Minter Dialogue with Claire Boonstra Claire Boonstra is a Dutch entrepreneur, who co-founded the acclaimed Layar, the augmented reality mobile platform that was sold to Blippar in 2014. Among a long string of accolades and titles, including Top 50 Most Influential...
Customer centricity is all the rage for businesses across the world. This focus on the customer has been prompted in large part by “digital transformation” programs. Customers not only can use social media as a soapbox to rail against a poor product or...
For the last ten years or so, it felt like the QR code was struggling to make its mark in the West. I was forever bearish on the survival of the crowded square QR code. But it turns out I was dead wrong. The QR code is alive and well, and has indeed landed in the...
In the thick of the pandemic, where many countries went into wholesale lockdown mode, companies were mandated to work remotely. Under the principle of “you gotta do what you gotta do,” we all adapted as best we could, learning how to Zoom with or without a...
Minter Dialogue with Hayden Stafford Hayden Stafford is President of Global Client Engagement at Pegasystems, whose software is designed to help enterprises make better decisions through a scalable architecture and low-code platform. In this conversation, we discuss...
Minter Dialogue with Marie Taillard Dr. Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to...