by Minter Dial | Jun 2, 2017 | Marketing, Meaningfulness, Social Media
Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name brands shuttering stores daily and, as...
by Minter Dial | May 30, 2017 | Marketing
The debate continues to rage about whether content or context is king in the battle for online attention and building a business (i.e. driving traffic, conversion, etc). Reality is that it is, of course, a combination of both content and context. Let us be clear...
by Minter Dial | May 5, 2017 | Marketing
Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics...
by Minter Dial | Apr 28, 2017 | Marketing
Marketers everywhere are now getting on the Influencer Marketing (IM) bandwagon. However, many (most) brands are still stumbling along in the process, giving little attention, providing small budgets and handing it off to the intern or maybe an agency to manage. But,...
by Minter Dial | Apr 19, 2017 | Marketing
Would you not agree that having wifi while you are travelling is beginning to feel more like a requirement than a gift? Being a regular traveller on the Eurostar wifi is important to me. I have forever been one of most vociferous passengers asking for...
by Minter Dial | Apr 14, 2017 | Marketing
I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds’ Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to...
