by Minter Dial | May 31, 2018 | Marketing
Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I was...
by Minter Dial | May 17, 2018 | Leadership, Marketing, Responsibility
To accept imperfection is perhaps the most complicated of attitudes to adopt in business. It’s almost antithetical to everything senior business executives have been trained to do. In some regards, however, I would suggest it’s a core mindset for an...
by Minter Dial | May 1, 2018 | Marketing
There is nothing more pertinent than having a first hand experience to bring to light just how hard it is to create an excellent customer experience. Put another way, it’s awfully easy to screw it up with so many channels and options much less legacy systems,...
by Minter Dial | Feb 27, 2018 | Marketing
If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at an online travel agency? As such, it would...
by Minter Dial | Jan 30, 2018 | Marketing, Social Media
I have written about handling Linkedin connection requests in the past, but there continues to be a thorny, never-ending stream of invitations in my Linkedin inbox. I’m sure that you, like me, get connection requests that leave you scratching your head. For...
by Minter Dial | Jan 21, 2018 | Marketing, Minter Dialogue, Podcast, Social Media
Minter Dialogue Episode #262 Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also...
