by Minter Dial | Dec 12, 2017 | Marketing
Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue to evolve, no...
by Minter Dial | Dec 5, 2017 | Marketing
Considering most computers come with spell checkers, it seems hard to imagine how an important document can ever have spelling mistakes. Not that my blog — with over 1300 posts — or my books are without mistakes, but when you have a...
by Minter Dial | Aug 18, 2017 | Infographics, Marketing
Which Apple Seeds Grow? Many are the companies that would “die” to be Apple. People often talk about best practices and best in class. However, few ever manage to change materially or actually do anything about it. All the same, Apple is a beguiling...
by Minter Dial | Jun 2, 2017 | Marketing, Meaningfulness, Social Media
Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name brands shuttering stores daily and, as...
by Minter Dial | May 30, 2017 | Marketing
The debate continues to rage about whether content or context is king in the battle for online attention and building a business (i.e. driving traffic, conversion, etc). Reality is that it is, of course, a combination of both content and context. Let us be clear...
by Minter Dial | May 5, 2017 | Marketing
Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics...
![Marketing Lessons From Apple [Infographic] – Mystery, Simplicity and Experiences](https://www.minterdial.com/wp-content/uploads/2018/03/marketing-lessons.jpg)
