by Minter Dial | Sep 5, 2018 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Ann Handley Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee...
by Minter Dial | Aug 22, 2018 | Marketing
Let’s say you run a company selling appliances, such as refrigerators. Whether it’s an online or IRL store business, I think you’d agree that one of the key components of the purchase is the service, i.e. the surrounding help around the product. That...
by Minter Dial | Jul 17, 2018 | Branding, Marketing
From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more...
by Minter Dial | Jul 10, 2018 | Collaboration, Futureproof, Marketing
In today’s tumultuous times, it takes more than reading tea leaves to predict your future prospects. I read with not a little interest a couple of recent articles about my former employer, L’Oreal, the #1 beauty company in the world. First, there was the...
by Minter Dial | Jun 17, 2018 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Amy Errett Amy Errett is an unique businesswoman who has worked in big business, led a VC, operated on many boards and has also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling...
by Minter Dial | May 31, 2018 | Marketing
Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I was...
