by Nicholas Robson | Nov 6, 2018 | Education, Marketing, Podcast
The continuing Ascent of Podcasts Updated April 2020: The new 2020 State of Podcasting is out now. Podcast consumption has continued to grow steadily since my last ‘State of the Podcast 2015’ on this blog. One can safely say that the word “podcast” is...
by Minter Dial | Oct 30, 2018 | Marketing
I enjoyed a lovely and lively lunch with Phil Harvey, aka @CodeBeard, discussing the ins and outs of how to encode empathy and ethics into Artificial Intelligence. At one point, we talked about business basics and the arduous task of selling. Phil made the comment...
by Nicholas Robson | Oct 23, 2018 | Branding, Guest Post, Marketing, Retail
Marketing to Gen Z: How to engage with a generation whose first gift was an iPad Forget millennials, there are new kids on the block. Generation Z, roughly speaking people who were born after 1995, are beginning to leave school and college, and enter the workforce. As...
by Minter Dial | Oct 5, 2018 | Marketing
With pressure on results, there are only so many ways that a company or brand can fill the gap. Along one axe, there is getting new clients while the other axe is getting more from existing clients. The former is known to be more expensive, the latter better for...
by Minter Dial | Sep 23, 2018 | Marketing, Minter Dialogue, Podcast
Minter Dialogue Episode #295 Liz Bacelar is a renowned entrepreneur and speaker, at the cutting edge of fashion, retail and technology. Credited with driving the link between fashion and technology, Liz is a dynamic and forward-thinking entrepreneur, who founded and...
by Minter Dial | Sep 13, 2018 | Branding, Futureproof, Marketing, Responsibility
To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry...
