by Minter Dial | Aug 31, 2012 | Marketing
Here is an email that landed in my spam box (thank you Gmail) and yet still had me do a double take. I almost clicked on it, despite the fact that I was reading it in my spam box and it had a big RED ALERT banner on top. Thought I’d post it as it shows just how...
by Minter Dial | Jul 4, 2012 | Marketing
I don’t know about you, but I hate it when someone starts with, “To tell you the truth…” It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. Why? Because you kind of assume the default setting is...
by Minter Dial | Jun 7, 2012 | Marketing
The power of the storyToday, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a...
by Minter Dial | Apr 18, 2012 | Marketing
“Out with the old. In with the new.” From the silent film The Artist, this line was “spoken” by the character, Peppy Miller (played by Bérénice Bejo), as she was PRing her new film, “The Beauty Spot,” all...
by Minter Dial | Mar 9, 2012 | Leadership, Marketing
Have you ever noticed, when you walk down the street, that you think you can tell the personality of a person by the wrinkles on his or her face? It seems obvious that the wrinkles caused by smiling or frowning often becomes embedded; we wear the past on our...
by Minter Dial | Feb 19, 2012 | Marketing
This is an excellent brilliant 13-minute documentary called the INFLUENCERS, How trends and creativity become contagious, produced by R&I Creative and directed by Paul Rojanathara and Davis Johnson. This film is interesting because of the content and interviews...