by Minter Dial | Dec 19, 2011 | Marketing
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...
by Minter Dial | Dec 13, 2011 | Marketing, Responsibility
Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University). It can no longer be just a “specialty” class, merely for...
by Minter Dial | Oct 20, 2011 | Marketing
Working toward ENGAGEMENT in digital marketing After a 16-year career at L’Oreal — managing a brand worldwide (Redken), running a subsidiary (Canada) and as head of business development & digital marketing (ExCom Worldwide) — I was lucky enough...
by Minter Dial | Oct 12, 2011 | Marketing
Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire. The woman who recruited me was nice enough. The ideal respondent had to speak...
by Minter Dial | Jul 12, 2011 | Marketing
Updating your Communication Style Ok, so a shareholder meeting must generally remain within the codes of tradition and press releases on serious matters must maintain a certain minimum decorum. However, not all corporate communications must follow the hyper...
by Minter Dial | Jun 30, 2011 | Marketing
Whose line is it anyway? In business, communication has long been and continues to be equated to a one-way outward-bound message. Whether we’re talking Corporate Communications, P.R., marketing or even Human Resources, companies have used communication much like...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
