by Minter Dial | Feb 17, 2009 | Branding, Marketing
News is out that Microsoft is going to start opening its own stores. (Seattle Times 12/2/09 or Mercury News, 13/2/09) Having hired David Porter, a 25-year veteran of Walmart, Microsoft wants to go down the Apple path to create a retail outlet to express, educate and...
by Minter Dial | Feb 8, 2009 | Leadership, Marketing, Politics
At the NetExplorateur Forum 2009, I attended the Obama_online presentation by Tom Gensemer, Managing Partner at Blue State Digital (BSD), who explained the inner workings behind President Obama’s online campaign. Gensemer, who is not one to hide his partiality, gave...
by Minter Dial | Jan 27, 2009 | Marketing, Mobile
Feeling nostalgic during these difficult times? You are not alone. Many people, in this worrisome period (in spite of the arrival of Obama), are looking for creature comforts, reassurance and transparency. In the spirit of rekindling nostalgic moments, below is a...
by Minter Dial | Jan 25, 2009 | Marketing, Travel
At Las Vegas McCarran Airport, I found this kiosk selling a number of Apple goods. It was a peculiar site, the logo atop being the little Apple of my eye, caught my attention. While Apple has seemingly established these vending machines in many airports (I have...
by Minter Dial | Jan 18, 2009 | Branding, Marketing, Politics
As we prepare for the January 20, 2009 inauguration of President-elect Obama (which you can follow with live streaming on Facebook/CNN) there are several organisations that have come up with marketing initiatives showing the speed and conviction of certain brands and...
by Minter Dial | Jan 17, 2009 | Branding, Marketing
Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...