by Minter Dial | Mar 13, 2009 | Marketing, Travel
The never ending flow of examples of how Apple has impacted the world continues… Above is an outdoor ad in Paris by a travel site (www.marmara.com) using multiple coloured suitcases, much like the Apple Shuffle, to mention one of the iconoclastic campaigns. In...
by Minter Dial | Mar 8, 2009 | Marketing
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...
by Minter Dial | Mar 6, 2009 | Marketing
This morning, I was piling through some old notes from a lecture I attended with Professor Miklos Sarvary at INSEAD, and this led me to plunge into the story of RCA whose 70-year tale is very rich. There is a great timeline available on NationMaster. RCA is a...
by Minter Dial | Feb 22, 2009 | Marketing
Microsoft Desktop Optimization Pack (MDOP): Implementation that is a whisker too long?Microsoft has launched this ad campaign for its MDOP in France. I took a couple of blackberry photos (sorry for the quality) in the metro (tube) station at l’Etoile /Charles de...
by Minter Dial | Feb 20, 2009 | Marketing
Are you like me, Seeking the Consolidation & Convergence of all Applications, Tools and Electrical Wires? I enjoyed this article from Engadget “What Apple could learn from Palm Web OS” and it spurred me to consider my state of un-convergence, with the multiplicity...
by Minter Dial | Feb 19, 2009 | Marketing
A woman, named Lee Redmond, with longest nails in the world suffered a bad car accident over the weekend and lost all her nails. It is hard to imagine, but she had not cut her nails since 1979. The combined total length was nearly 9 metres, with the...