by Minter Dial | Oct 18, 2007 | Marketing, Mobile, Social Media
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections...
by Minter Dial | Oct 9, 2007 | Marketing
In a world suffering from an overabundance of ‘contemporary’ modern art, is it not possible that advertisements will be the best “representation” of our era? Surely, this is what Firebrand TV is counting on (opens Oct 22 2007). The plethora of...
by Minter Dial | Sep 27, 2007 | Branding, Business, Marketing, Mobile
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to...
by Minter Dial | Sep 17, 2007 | Marketing
I am reading with interest the debate in France about “liberalizing” the rules around advertising on television. Both the advertisers (behind the Union des Anonceurs) and Patrick de Carolis (President of France Televisions) have asked to relax the...
by Minter Dial | Sep 15, 2007 | Marketing
Ok, this video clip, The Break Up, has been with us for already 1.3M views and I’ve had it marked as a bookmark for quite a while, but I thought I’d come out of the closet and show my appreciation by adding it as today’s post. It is a good reminder...
by Minter Dial | Sep 13, 2007 | Business, Marketing
Looking for the jackpot, Facebook has decided to make its 40 million members public, as USA Today reports (see mashable for more intersting commentary). If Facebook members don’t adjust their privacy settings, they will find themselves unwittingly listed on line...