by Minter Dial | Oct 28, 2013 | New Tech, Responsibility
Ironically, I think that the whole uproar about the Affordable Care Act (aka Obamacare) website, healthcare.gov, could be good for business! Why? Because the issue has definitely raised the visibility of the need for senior management to be more knowledgeable about...
by Minter Dial | Oct 22, 2013 | New Tech
Marketing is a tricky place to be. On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today. There’s social media, mobile, search, omnichannel and big data and...
by Minter Dial | Oct 14, 2013 | New Tech
At this year’s Hub Forum in Paris, Emmanuel Vivier and Vincent Ducrey put up another great two-day programme. The theme this year of the Hub Forum 2013 was ROI = Return on Innovation. For sure, there was a good crowd on hand. The event was live streamed and...
by Minter Dial | Aug 21, 2013 | New Tech, Responsibility
Where some management is still hanging on to its guarded precepts and habits (reading good ‘ole fashioned books, sticking to the 4P’s of marketing, management by fear and control…), other businesses are running full head of steam. Some teams...
by Minter Dial | Jul 31, 2013 | New Tech
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
by Minter Dial | Jul 23, 2013 | Mobile, New Tech
I wonder how many times an iPhone is dropped on average? How often do they fall on their sides, front, corner? How frequently do they break (broken down by sex, age…)? Speaking for myself, I drop my iPhone roughly twice a month. Half of the time, it’s a...
