by Minter Dial | Jun 4, 2013 | Retail
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...
by Minter Dial | May 20, 2013 | Retail
The expression, “Retail is Detail” has long existed. As digital becomes integrated into the retail experience, what is being termed as “digitail,” the notion of detail in digitail takes on a whole other scope and, potentially, level...
by Minter Dial | Feb 15, 2013 | Retail
In this second post on Uniqlo (read the first post here), I wanted to continue to explore UNIQLO’s digital marketing strategy and how they are finding ways to innovate and stay ahead of the pack. In the first post, I wrote about Uniqlo’s global web site...
by Minter Dial | Dec 9, 2012 | Minter Dialogue, Podcast, Retail
Minter Dialogue Show #41 This interview is with Jared Schiffman, co-founder of two companies that work on the area of digital for business, at the intersection of computer science, interactive design and education. One is a technology and design firm called...
by Minter Dial | Dec 4, 2012 | Retail
On and Offline … in harmony The House of Fraser on Oxford Street (London) broadcast over a two-day period that it was doing an in store (offline) and online promotion. By all appearances, it seemed like a perfect case of blended marketing. So, I was happy...
by Minter Dial | Nov 24, 2012 | Retail
I made a presentation on behalf of Golden Eyes (CRM specialist services) at the Institute for French Merchandising (IFM) this week. The presentation was entitled (in French): Digital in the Retail Space – Friend or Foe? During the presentation I spoke about a...