Minter Dialogue Show #41Perch Interactive - Cole Haan, The Myndset Digital Marketing and Brand Strategy


This interview is with Jared Schiffman, co-founder of two companies that work on the area of digital for business, at the intersection of computer science, interactive design and education. One is a technology and design firm called Potion Design and the other is Perch Interactive, with a fabulously innovative technology to help enliven the retail experience. [You can see the video below to experience the installation at Kiehls NY].  In this interview, we discuss the cutting edge of digital merchandising, the challenges of implementing interactive technology in the retail shop and exchange on how digital will play a role in retail in the future.

Perch at Kiehl’s

Perch for Kiehl’s

from Perch on Vimeo.


Sites mentioned by Jared Schiffman

  • A couple of places where Perch Interactive is currently installed: Clo Wine Bar and Cole Haan


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Megaphone or in iTunes.

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