This interview is with Jared Schiffman, co-founder of two companies that work on the area of digital for business, at the intersection of computer science, interactive design and education. One is a technology and design firm called Potion Design and the other is Perch Interactive, with a fabulously innovative technology to help enliven the retail experience. [You can see the video below to experience the installation at Kiehls NY]. In this interview, we discuss the cutting edge of digital merchandising, the challenges of implementing interactive technology in the retail shop and exchange on how digital will play a role in retail in the future.
Perch at Kiehl’s
Sites mentioned by Jared Schiffman
- A couple of places where Perch Interactive is currently installed: Clo Wine Bar and Cole Haan
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