Showrooming – Show me the money “Oh-oh, here comes another whipper-snapper equipped with a smartphone to show up our inefficiencies.” There are a large number of retailers who feel threatened by the showrooming trend. For those not aware, showrooming...
The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to...
Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we...
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...
The expression, “Retail is Detail” has long existed. As digital becomes integrated into the retail experience, what is being termed as “digitail,” the notion of detail in digitail takes on a whole other scope and, potentially, level...
In this second post on Uniqlo (read the first post here), I wanted to continue to explore UNIQLO’s digital marketing strategy and how they are finding ways to innovate and stay ahead of the pack. In the first post, I wrote about Uniqlo’s global web site...