by Minter Dial | Jul 16, 2012 | Social Media
Minter Dialogue #31 This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge...
by Minter Dial | Jul 12, 2012 | Social Media
I spent a good deal of time ploughing through the social media campaigns of the two French presidential candidates for 2012, Nicolas Sarkozy and François Hollande. The bottom line was that their social media campaigns did nothing to change the outcome....
by Minter Dial | Jul 10, 2012 | Social Media
Have you ever heard or said either of these excuses? “We’re so lean we don’t have the budget”or”You understand, we’re behind on our targets, so we don’t have any more budget” I think it’s highly unlikely you...
by Minter Dial | Jul 9, 2012 | Social Media
You would have thought that with a last name Dial, I would be all over the idea of a digital dial? For the past few years, however, I have been errant. In essence, I have been pressing the fast forward button on the iPhone video as if it were a button on a physical...
by Minter Dial | Jun 26, 2012 | Responsibility, Social Media
Don’t you wish there were some easy rule of thumb to manage your social media strategy? Batten down the hatch or open up the valves? I had a lovely catch up with Harry, an old friend from school, last week and we discussed the French saying “to live...
by Minter Dial | Jun 10, 2012 | Social Media
This Saturday’s front page of the UK Daily Mail (June 9, 2012) featured two headline stories (below the FREE DVD promotion) both of which concerned social media. One story is regarding Facebook and the second is about Twitter. Neither of the stories...
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