by Minter Dial | Mar 3, 2011 | Social Media
I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one...
by Minter Dial | Mar 2, 2011 | Social Media
If location, location, location is still the mantra for real estate, there is one word that seems to define our existence in the new business world, and, specifically, the world of marketeers. That word is BLENDED. What does blended mean? Blended, in this case, is a...
by Minter Dial | Feb 23, 2011 | Social Media
As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same...
by Minter Dial | Feb 16, 2011 | Social Media
Drew Ellis, co-founder of Like Minds Andrew ‘Drew’ Ellis is the co-founder of We Are Like Minds, which was founded in October 2009 and has quickly taken up a pole position as thought leaders for business using social media at their global events, and with...
by Minter Dial | Feb 14, 2011 | Social Media
The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...
by Minter Dial | Feb 11, 2011 | Social Media
As my friend, Alan Stevens, in the UK, says, lots of companies now have Facebook pages. But, you would have thought it was asocial media / digital strategy. With customary British humo(u)r, Alan points out that [for some businesses] “there’s always...