Marketing in 2012 – a window into the future

The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...

How to drive away Facebook visitors!

As my friend, Alan Stevens, in the UK, says, lots of companies now have Facebook pages. But, you would have thought it was asocial media / digital strategy.  With customary British humo(u)r, Alan points out that [for some businesses] “there’s always...

Sex, Social and Soap – A new episode for P&G

For all you guys out there, you should take a look at the new ManoftheHouse site [now defunct], launched by Procter & Gamble (P&G) mid-2010.  It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. As...

Pin It on Pinterest