by Minter Dial | Nov 9, 2010 | Social Media
Look who’s talking in a nutshell! Facebook is talking up a storm, but who is listening? When you launch a Facebook fan page for your company or brand, it is hard enough figuring out what tone of voice to take and to figure out what you are going to provide in...
by Minter Dial | Nov 8, 2010 | Social Media
The window into your company is open In the mad race to become, overnight, enterprise 2.0 and web 2.0-friendly, companies are seeking to talk up their “engagement” in the new process in an attempt to lure in talent. I had a rather animated discussion...
by Minter Dial | Oct 22, 2010 | Social Media
If you haven’t seen social search in action, you might want to check this out. Perhaps, you are like most of us who only look at the first 3 results at the top of the Google search results. However, if you scroll down (and are logged in to your...
by Minter Dial | Oct 17, 2010 | Social Media
The issue of privacy is a little schizophrenic. In any event, it is strategic and worldwide in scope as far as developing one’s business online. We all say we want our privacy, and yet we do not want to be treated as a number. Yet, for...
by Minter Dial | Oct 15, 2010 | Social Media
To grow organically or via acquisition? This is a perennial question by many companies in many industries. In the world of the internet, as we remain in the “early days” — to the extent that most internet players are still not making money —...
by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...