In the ongoing evolution at the workplace, nothing makes the challenge of digital transformation more urgent and tangible than the question of access to the internet and the use of personal devices, characterized by the term BYOD (bring your own device). It is...
Blog
Interview with Nicolas Gaudreau – CMO of Yellow Pages Group Canada
Minter Dialogue Episode #92 This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through a most intensive digital transformation. In this interview we talk...
“Thank you for your loyalty!” – 3 ways to do great loyalty marketing
This year is supposedly all about Big Data. However, many -- if not most -- brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think should know...
Whoops, where did they go? Are you more Google Search images or video?
An image or a video: which is more powerful? An image that speaks a thousand words? Or a moving image that talks a thousand images? Google Search has its own interpretation that you can read through the way it positions its tabs (i.e. in the navigation bar). It's a...
Interview With Tom Dougherty, Ux Director At Delete (mde91)
Minter Dialogue Episode #91 This interview is with Tom Dougherty, founding partner and head of User Experience at Delete Agency, a digital agency with a twist. Delete likes to push the boundaries, using a strong creative process, with standout clients such as Red Bull...
What does Glass Door say about you (your CEO) and your company?
You have to assume that, by now, most Human Resources departments have a keen eye on what is being said about their company (Google alerts, TweetAlarm, etc). One way to know with more or less impunity is via the portal Glass Door. Glassdoor is your free inside look at...
Under Armour – armour plated digitail experience in Shibuya, Tokyo
Under Armour, founded in 1996 and projected to do more than $2B in sales this year, likes to do things differently. Recently, I chronicled the very original Under Armour storytailing concept in Shanghai, where it's more story than store. I wasn't able to...
Interview with Karan Behal, CEO of Pretty Secrets – eCommerce for lingerie in India (MDE90)
Minter Dialogue Episode #90 This interview is with Karan Behal, founder and CEO of Pretty Secrets, an eCommerce site serving India with lingerie, nightwear, swimwear and more. Aside from being part of the burgeoning movement online, Pretty Secrets is quite the...
Social business – is there anything beyond social media marketing?
One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the...
Buy Buy Love, Hello Emptiness
Just like the rich kid who gets friends by handing out candy to the other kids in the playground, many large companies focus their resources on buying friends. The ways that brands can now invest in digital marketing has mushroomed. Such activities include:...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.