Who isn't in pursuit of happiness? Would you not agree that Pharrell William's song, "Happy," is wonderfully a propos for our times? Launched in November 2013, it's small surprise that Happy has sold over 7 million copies around the world and has a YouTube viewership...
Blog
Itw with Celica Thellier – co-founder of Choose My Company, a French improvement on GlassDoor
Minter Dialogue Episode #102 This interview is with Celica Thellier, a friend from my time at L’Oreal, who is now co-founder of a French start-up called Meilleures Entreprises. For those of you who know GlassDoor, it’s in a similar space: helping to understand better...
Creating a mobile etiquette standard
We are all, inexorably, becoming dependent on the mobile. It's a personal device, loaded with personal information, linking us to a digital world, all our data (in the cloud) and a click away from our friends and family. The smartphone is a marvelous invention....
Fuelband versus Fitbit #2 – Furious Fallacies
In a prior post, I did a comparison chart between the Nike Fuelband and Fitbit. I looked at the features and benefits of each. I also compared the measurements that each provides in common: calories and steps. The only catch was that, last time, I wore each...
David Mattin – Trendwatching new tech trends around the world (MDE101)
Minter Dialogue Episode #101 This interview is with David Mattin, Head of Trends & Insights at Trendwatching.com. Trendwatching is an independent trend firm based out of London, with an impressive network of trend spotters around the world. Trendwatching evaluates...
How to develop a mobile etiquette? The CREST framework
Have you ever been mad at the way someone has used his/her mobile phone? For example, do any of the images below irritate you? Do you find that mobile etiquette is missing? As mobile, tablet and phablet variations continue their indomitable overtaking of our connected...
Why a Luxury Strategy Goes Wrong – Getting omnichannel right
During a recent shopping spree in Madrid, I decided to buy myself a new outfit. I chose a well-known high-end brand with latin roots. The experience was decidedly mitigated and decries the difficulty in crafting an upscale and luxury strategy in today’s multi...
Meet Cliff Fluet – a digitally savvy lawyer talking music and entertainment (MDE100)
Minter Dialogue Episode #100 This interview -- to celebrate my 100th English-speaking podcast -- is with Cliff Fluet, director at Eleven Advisory (advising on how to tackle digital disruption) and partner at Lewis Silkin law firm, specialized in media and...
How To Be The Best Salesperson – The Four Key Steps
In any version I have of the ideal salesperson in the future, nothing will trump the strength of a great relationship. In an environment of deep flux, companies are grappling with the effects of the internet, an avalanche of new digital tools and devices, pressure on...
Digital mindset at Thyssen-Bornemisza Museum @museothyssen in Madrid – a missed opportunity
I recently had the good fortune to visit the Thyssen-Bornemisza Museum in Madrid. It has a fabulous collection (Chagall, Braque, Dali...), and makes for a great second visit after the Prado. Being my usual geeky self, meanwhile, my attention was immediately drawn by...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.










