Some brands are so imbued with their technicality and scientific know-how that the technical specifications tend to take first fiddle over all notions of branding or emotion. In this post, I thought I would take a look at the world of cameras, to see how we are doing...
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The Facebook Reunion – School reunions taking a new form
I just had my 20th year reunion at INSEAD in Fontainebleau. It was a magical affair. Some 80 of my year came, with about half accompanied by significant others, to bring the total on site up to 120+ people. It was our first bona fide Facebook reunion as well, to the...
Putting The Are Back Into Brand – Why It’s Important That Branding Gets Personal
Some industries -- such as fashion, food, magazine -- seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it's important that any marketing branding strategy gets personal....
Krista Madden, founder of Handpicked Media, linking brands with bloggers (MDE67)
Minter Dialogue #67 This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging...
5 considerations for the future of sales – Business Insider
An article I wrote was just published by Business Insider: "5 Rules for the Future of Sales." Through my operational experience at L'Oreal, having had among other posts, Managing Director of the Salon Division in Canada, I retained a very strong interest the sales...
Text Message (SMS) – Why it’s a marketing paradise (and my nightmare)
When looking at the ever evolving improvements made to the Gmail interface (my primary email client), I shudder when I think about the unprotected SMS inbox. As a consumer, we are basically defenceless. As such, the text message could become a digital...
Interview with Eric Beard, founder of A Football Report, curated articles on football (MDE65) cc @bearderic
Minter Dialogue #65 This interview is with Eric Beard (left), whom I met at SXSW2013 thanks to my friend Jennifer Preston at the NYT. Eric is founder and Editor-in-Chief at "A Football Report" (AFR) which has over 300,000 followers on Tumblr. Eric is also...
![Digitail – The State Of Digital In Retail [infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/Digitail-The-State-Of-Digital-In-Retail_infograph.jpg)
Digitail – The State Of Digital In Retail [infographic]
Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we...
Chief Digital Coach – key position for digital transformation
As companies continue to grapple with unavoidable digital transformation and the concept of becoming more digital and (I would argue, by definition) more customer-focused, I tend to recommend three fundamental principles that should be established in the company: the...
Itw With @dorieclark, Author Of Reinventing You, All About Personal Branding (mde64)
Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book "Reinventing You: Define Your Brand, Imagine Your Future," published by the Harvard Business Review Press. A former...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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