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The return of the Blog: My favorite bloggers on digital media marketing

by | Nov 19, 2010 |

One of the key skills for tomorrow, at least in the business space, will be the ability to curate (i.e. filter and organize) the information. This means, in fact, knowing how to identify the good sources (find them), then to organize how you read, digest and absorb the inflow. From inbox management to knowledge sharing, information curation is one of the biggest challenges for managers today. The new Facebook messages service might also help in this regard. Herewith a curated choice of blogs to get started with…

Social Media Management Service : Taptivate Friends

by | Nov 13, 2010 |

When you manage your own social media campaigns, you constantly have to monitor each individual interface, such as the new tweets in one or more of your Twitter accounts, the comments and “likes” in one or more of the Facebook pages, and the connection request and conversations in groups on LinkedIn, to mention just a few. Now, a new service is on the horizon that could bring that to the mobile (iphone and ipad, initially) in a “one-stop fits all” type of service. This new breed of software is called SMMS (Social Media Management Software ), and this particular new service comes from Taptivate.

How to know when a comment is posted on a Facebook fan page?

by | Nov 9, 2010 |

Having spoken to a number of ‘players’ in the digital space, I was very disappointed to hear that there was no way to stay up-to-date easily on who’s talking on your Facebook fan page(s). However, thanks to my handy Google search, GOOD NEWS! It turn out that the service DOES exist. Enter NutshellMail. Nutshellmail will push you via a customized mail, all in a nutshell the latest activities on a number of your different social media networks.

Are we there yet? Companies ‘saying’ they are web 2.0 need to show it

by | Nov 8, 2010 |

Companies that tout that they are “2.0” or are ‘working hard’ to become enterprise 2.0 should beware. It is painfully obvious from the outside which companies have truly espoused the Internet 2.0 mentality. Furthermore, for the younger employees, saying you are there when you are clearly not is, at best, disheartening. At worst, it will keep the better talent away.

France loves to strike where you least expect

by | Nov 8, 2010 |

Got to love this. Pôle Emploi, the agency in charge of dealing with the unemployed (currently riding at 9.7% in France) is going on strike. Not enough resources to go around they claim, and now they are planning job cuts for 2011. Pole Emploi will, in effect, add to...

The Beta Myndset – Launch and Iterate

by | Oct 28, 2010 |

One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a great tactic, borne of the software industry (mentality), which carries with it no deadline. A product can remain in beta phase eternally.

I believe there is something to be learned for all companies. Taking a page out of Google’s strategy, it is all about launch and iterate. Launch, learn & improve. In this vein, I would like to suggest that companies learn to adopt the beta myndset.

FEVAD President Francois Momboisse – eCommerce In France

by | Oct 24, 2010 | ,

Attended a most interesting INSEAD breakfast presentation last week by François Momboisse, President since 2002 of the FEVAD (the association covering eCommerce and distance selling in France). François is also head of international digital operations for the FNAC (a leading retailer of high tech and cultural goods). Herewith a little state of the e-business in France.

The Brand University – How to make a sustainable, successful brand

by | Oct 23, 2010 | ,

“The Brand University”, an article published on the BrandChannel site.
The world of branding has undergone a very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt to several convergent paradigm shifts. To this end, brands might consider instituting a Brand University as a compelling way to accompany such a change.

Tweet Tweet : The pulse of the game. You pheel the Phillies!

by | Oct 22, 2010 |

Reading up on the Philadelphia Phillies series against the SF Giants, I came across the Major League Baseball’s “twitter meter,” an absolutely stunning way to follow the game (via the twitter stream) and to encourage audience participation. The Phillies won on the field and the fans won in the tweeternometer. There are a number of take-aways for business…

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I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

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