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Google Instant Search – Instant nightmare for SEO strategies?

The launch of Google Instant Search on Wednesday (Sept 8), which is guestimated to bring about 350 million hours in annual time savings worldwide, is also going to bring about a mini revolution in SEO (search engine optimisation) techniques. I would tend to believe that SEO strategies — brilliantly organized though they might have been in the past — may be turned into an instant nightmare due to the changes in the way Google will manage search requests. There has been quite a lot of negative reactions from consumers worried about more Google incursions into our online activities… What do you think of Instant Search?

Foursquare hits three million

Hopefully, you been paying attention to the ever growing trend of location based social media networks.  There are many vying for our attention--albeit all again heavily weighted to the North American market.  Gowalla (3 million), MyTown from Booyah (3 million and, as...

Menu With Typos

A small crêperie in Ile Bouchard, Loire Valley, with a bilingual menu. Every other line had a typo. Thinking of the Tipp-ex Kids, Jeff Deck and Ben Herson (Independent article 2008) as I post this one. Spot the errors!

Roma & the GZ Mosque – A Question of National Identity and Signs of Xenophobia

The media on both sides of the Atlantic have been feeding on two separate, but related issues: the building of a mosque right nearby Ground Zero (GZM) and the expulsion of “Roma” gypsies from France. At the core of both situations is a latent question of xenophobia. Both France and the US have a long history of immigration. Both countries’ future relies heavily on their ability to attract immigrants and, emphatically, to be able to cultivate diversity. Yet, where is the line to be drawn before the national threshold feels compromised? Thus, the common question posed in these two situations, for me, is how to remain open to diversity, yet retain a set of shared cultural values and a national identity. I believe that the way these two issues are resolved will speak volumes about how each country will manage its future.

Emotional and Winning Words

Words are in... Wordsmithing remains a critical talent.   Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in.  If images and videos...

Op-Ed Columnist – Islam and the Two Americas

In this Opinion article in the nytimes.com, Ross Douthat provides a very balanced view on the burning question of the building of a Mosque a couple of blocks from Ground Zero. How to enable and reconcile religious freedom along with cultural integration? Certainly,...

Baby Steps and Cool Cars – How to be customer centric AND innovative

A recent paper in the Journal of Product Innovation Management states that, in the ideation phase of new product development, it was found to be better to be technology-focused as the two other approaches (customer centric, competitor focused) generally brought about compromise or smaller product evolutions. At first brush, per the study, being innovative and customer centric seems potentially to be anachronistic. While I can intuitively understand that initial ideation is best driven by a technologically focused team, as the study intimates, the notion of being customer centric remains absolutely vital in ALL other elements of development and execution. How to reconcile being customer centric and innovative?

Why Brands Must Get Down And Personal – The World According To Apple

Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another. Presumably, the same will be true of other platforms, too. This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets.

To Book Minter!

I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.

Click here to inquire about booking Minter!

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