Cutting up your speech into 140-character Tweets A few nights ago, I was asked to deliver a speech at a Media Aces dinner on what makes a great presentation. Below is a resume of what I said, but the point I wanted to highlight, thanks to a comment by Fadhila Brahimi...
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Are you 37 years old? At the vortex of the digital leadership mindset!
What is on your mind? Are you 37 years old...and counting Are you 37 years old and working for a larger sized company? If so, my hunch is that you have been doing an awful lot of thinking recently. Over the course of the last two years, I have had the chance to get to...
Apple Accessories – a first level of customer service?
Modern brand marketing - redefining what is the "product" The new iPad 2 is likely to make me crack. I held out for the iPhone until v3 came around (the delay was also partly because I was still having to use Blackberry with my previous job). Up until now, I had not...
Rachel Weiss Redken Interactive Digital Marketing – MDE10
Interactive Marketing at its best I got to know Rachel Weiss while working at L'Oreal. Specifically, Rachel began at L'Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA ('professional' brands that sell through the hairdresser channel and is,...
What’s the difference between PR and Marketing?
I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one...
3 new rules: blended, blended & blended
If location, location, location is still the mantra for real estate, there is one word that seems to define our existence in the new business world, and, specifically, the world of marketeers. That word is BLENDED. What does blended mean? Blended, in this case, is a...
Kick butt ad, literally
I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, "Are you truly made out for the job you risk signing up for?" Three thoughts: I love the execution - the power is in the silence!What about the word "risk"? I detect a...
The value of a Facebook friend, ROI and Return on Interactivity
As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one's digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same question is...
Oil Companies Should Think like Technology Companies
Here is quite a thought provoking ad, co-produced by Chevron with IBM ("we agree"). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum! Should it be THINK or ACT [differently]? On the left...
The Death Of The Music Industry
via businessman.com A graphic display of the state of the music industry created by Bain.... What it speaks to is the head-in-the-sand approach that the industry had as a whole as the internet wave took over, reaching its peak in 1998. Technical chart readers will...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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