There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
Blog
From value extraction to value exchange – the new marketing mindset
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one's activities. It is a founding principle of great branding that says that marketing is the art of adding value. Do a...
Only Dead Fish? Listen to Neil Perkin on digital transformation and strategy (MDE146)
Minter Dialogue Episode #146 — This interview is with Neil Perkin, founder of Only Dead Fish, a digital and media consultancy. Among his many achievements and activities, Neil is the co-creator of Fraggl, a brand new Twitter curation app. Working with a number of big...
Uber beautiful – is Uber creating value? I tend to believe so
Last night, my Uber driver, Mohammed (from Somalia), was an absolute delight. As much as one can argue about some of the less salacious tactics of Uber, the underlying principle of Uber creates an environment for truly different experiences. I wrote about the same...
How To Unleash The Biggest Brake On Digital Transformation?
When trying to drive digital transformation into your organization, have you ever noticed how most initiatives just seem to dissipate? It's like when a stone thrown into a lake, where the sploosh and ensuing ripples just return to a placid surface. The same...
Should I migrate my domain name? The pros and cons of URL migration on WordPress
Have you ever considered changing the URL domain name of an existing site? In other words, keeping all the content (and structure) the same, you want the root name of the site to be different. At the end of last year, I decided to switch my website domain name from...
Getting your legal T’s and I’s straightened out with social media – Interview with Sophie Goossens (MDE145)
Minter Dialogue Episode #145 This interview is with Sophie Goossens, a practicing lawyer at August & Debouzy, who is on the cutting edge of legal issues in the digital space. Having met at SXSW, we struck up a number of fascinating conversations on legal topics,...
British Airways First Class is more like Last in Class
This may seem like a First World problem, but my experience with British Airways is a great point in case about how visceral and personal a relationship can be with a brand. Two months ago, I had a miserable experience, having been downgraded involuntarily on a 10 1/2...
Why is customer centricity so important today?
In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...
British Airways downgrade – BA’s response will shock you
The BA Saga - Part 2 More than seven weeks have passed since my most unfortunate British Airways downgrade on a 10 1/2-hour flight from London to Austin (Texas). I continue to seek satisfaction from them. Here is Part 1 of the BA downgrade saga. I...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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