Minter Dial

Connected Jeans or Connecting via the Seat of Your Pants… Buzcard & Kaporal Joined at the Hip

by Minter Dial | Mar 20, 2015 | New Tech

The wave of wearable technology is upon us. In the wake and fanfare of the Apple Watch, I was invited to attend the launch of the brand new 'Connecting Jeans' launched by Kaporal in association with Buzcard, both of which are based in France. To the extent the...

New: First ever Google store, opens in London

by Minter Dial | Mar 16, 2015 | Retail

The blurring of the lines between off and online continues (notwithstanding the blurring of the lines between Marvin Gaye and Pharrell Williams). We have seen many examples where URL is meeting IRL. For example, we have seen how NetaPorter and Gilt have created their...

Retail Trends – Looking at the challenges of digital in retail with Mark Brand of Thoughtworks (MDE137)

by Minter Dial | Mar 15, 2015 | Minter Dialogue, Retail

Minter Dialogue Episode #137 — This interview is with Mark Brand, Retail Analytics Director at Thoughtworks, a privately held company with 3000 employees, based out of Chicago and with offices in 12 countries. In this interview, Mark and I talk about retail trends,...

Digital Transformation – More Than Resources, A Mindset [Infographic]

by Minter Dial | Mar 12, 2015 | Digital Transformation

If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny...

4 Reasons Why Marketing Gets Personalized, Branding Gets Personal

by Minter Dial | Mar 10, 2015 | Marketing

If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It's what your Customer wants. The socially connected --...

Rainforest Connection – Topher White uses technology and entrepreneurial spirit for the sake of saving rainforests (MDE136)

by Minter Dial | Mar 8, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #136 — This interview is with Topher White, founder and CEO of Rainforest Connection, a not-for-profit initiative that uses entrepreneurial flair and technological know-how to help stop deforestation. Topher recently made a rousing speech at...

Do you suffer from a vendor mindset?

by Minter Dial | Mar 5, 2015 | Business

It is a burgeoning reality that businesses need to work faster, better and with greater agility. Big businesses are, for the most part, undergoing a necessary transformation. As part of the "agile" spirit, big companies are needing not only to work in a more...

How can the Chief Executive Officer title be redefined?

by Minter Dial | Mar 3, 2015 | Leadership, Marketing

Over the last few years, we have seen emerge new jobs and titles -- such as the Chief Digital Officer, Chief Customer Officer, Chief Data Officer -- with the arrival of new technologies and a renewed focus on the customer. Along the way, the title of CEO...

What’s Whichit? A promising new way to heighten engagement (MDE135) – Itw with Jonathan Gan, CEO and Founder

by Minter Dial | Mar 1, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take...

The risks of the Hunter-Gatherer mindset

by Minter Dial | Feb 26, 2015 | Marketing

Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...

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