Minter Dial

Top 6 reasons why NOT to join Facebook

by Minter Dial | Apr 9, 2010 | Social Media

I recently put this presentation up on Slideshare, entitled the "Top 6 Reasons Why NOT to Join Facebook." Thought I'd post it here too. The original presentation (in Keynotes) comes with some fun animations and is set to a song I co-wrote with an old-friend...

Brand Building: The importance of Transparency

by Minter Dial | Mar 21, 2010 | Marketing

Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...

Marmite – Mar-Mighty? Love it or Hate it?

by Minter Dial | Mar 18, 2010 | Marketing

Marmite is required taste. For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral. This "love it or hate it" element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on display in...

Women’s Day 2010 – The French Equilibrium

by Minter Dial | Mar 9, 2010 | New Tech

In Paris, yesterday, I attended a conference hosted by the MEDEF (the union of employers in France), where the ORSE (Observatory of Societal Responsibility in Enterprises) was promoting among other things the arrival of a new book, « Patrons...

WikiLeaks: Wicked or Wonderful leaks?

by Minter Dial | Mar 7, 2010 | Politics

WikiLeaks is one of the most riveting initiatives (read: ongoing battles) on the Internet and is putting a new spin on the transparency-anonymity debate. The Sunshine Press, which runs WikiLeaks, is an non-profit organization funded by human rights...

Transparency & the Enlightening Role of the Internet (Part II of a 4 part series)

by Minter Dial | Mar 7, 2010 | Politics

This is the second of four posts on the topic of Transparency. This second post deals with the role of the Internet in the evolving importance of transparency. With the Internet providing the opportunity for all people to express their opinion more or less liberally, governments, associations and companies – and to some extent even individuals — that reign by fear, with tight-fisted control will struggle to justify or manage their subjects. Lack of transparency and incongruent positions will, over time, be shown up.

Smartphone invasion continues … everywhere

by Minter Dial | Mar 4, 2010 | New Tech

Android smartphone Connected phones going global A wave of publications on 2009 results show that the smartphone invasion continued at a great and global pace, outstripping the wildest predictions of only a few years ago. Clearly, the people are voting with...

The Deal With Transparency: The Parent Generation Meets The Trans-Parent Generation (Part I In A Series Of 4 Posts)

by Minter Dial | Mar 1, 2010 | Politics, Responsibility

Transparency is one of the important buzzwords that has surged into new management and leadership vocabulary and, surely, rightly so. It has, in fact, become such a buzzword that the University of Michigan has put it tops of its 2010 list of 15 words that should be...

Social Media is a misnomer; Word of Mouth is an outcome, not a technique

by Minter Dial | Feb 22, 2010 | Social Media

After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras: 1/ “Social media is a misnomer.” Social media...

The diminishing returns of friends? Trust on the decline.

by Minter Dial | Feb 18, 2010 | Social Media

The winnowing out of the blogs you read, the tweets you click on and the brands you will buy into is the result of a natural, Darwinian process of selection. In a constantly evolving landscape, people and brands will need to learn the value of their online credibility.

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