Social media is really just an extension of us! One of the biggest mistakes one can make in social media marketing is to think that because you are active, you will “win” over the fans. Not only can hyperactivity be penalized as spam, but it is,...
Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to...
How to tag someone on LinkedIn if their name doesn’t come up?
