by Minter Dial | Oct 31, 2014 | Leadership
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the...
by Minter Dial | Oct 20, 2014 | New Tech
So, have you yet held an iPhone 6 Plus in your hand? Between #bendgate* (BTW you shouldn’t put it in your back pocket anyway because it can easily be swiped from there, just like your wallet) and initial challenges with iOS8, the iPhone 6 and its big...
by Minter Dial | Sep 30, 2014 | Marketing
Think different… be creative Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three’s latest ads. These adverts have been running over the last few weeks in...
by Minter Dial | Sep 23, 2014 | Branding
There is nothing so tantalizing as looking at the Apple brand marketing strategy and thinking how to learn from them! But, is everything they do, a de facto lesson for other companies? Sure, Apple is the company with the world’s highest capitalization...
by Minter Dial | May 22, 2014 | Branding
Many people have expressed doubts about the intelligence of Apple purported purchase of Beats Audio for $3.2B. On many points, I would certainly be tempted to agree with the criticism levied at Apple. The naysayers talk about: The price tag is...
How to tag someone on LinkedIn if their name doesn’t come up?
