by Minter Dial | Sep 20, 2018 | Leadership
In a podcast interview I recently pre-recorded with Marie Miyashiro, one of the premier experts on empathy and author of The Empathy Factor, I was blessed with one of those a-ha! moments. In point of fact, my conversation with Marie made me aware of another important...
by Minter Dial | Sep 10, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Andy Molinsky Andy Molinsky is Professor of International Management and Organizational Behavior at Brandeis University’s International Business School. He is also the author of two books, Global Dexterity and most recently...
by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
by Minter Dial | Sep 9, 2016 | Marketing
Influencer marketing is probably one of the hottest areas this year in terms of marketing. I hesitate to say it’s a “buzzword,” but for most companies, the concept remains at best a new line in the marketing P&L. Reality is that influencer...
by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
