Minter Dialogue with Jeffrey Shaw Jeffrey Shaw is a coach for small businesses, brand management consultant, TEDx speaker, host of The Self Employed Life Podcast as well as an author, with his newest book, The Self-Employed Life, Business and Personal Development...
In a podcast interview I recently pre-recorded with Marie Miyashiro, one of the premier experts on empathy and author of The Empathy Factor, I was blessed with one of those a-ha! moments. In point of fact, my conversation with Marie made me aware of another important...
Minter Dialogue with Andy Molinsky Andy Molinsky is Professor of International Management and Organizational Behavior at Brandeis University’s International Business School. He is also the author of two books, Global Dexterity and most recently...
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
Influencer marketing is probably one of the hottest areas this year in terms of marketing. I hesitate to say it’s a “buzzword,” but for most companies, the concept remains at best a new line in the marketing P&L. Reality is that influencer...
How to tag someone on LinkedIn if their name doesn’t come up?
