Starting your social media marketing

How does one get started? And they’re off… Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice,...

The Beta Mindset – Launch and Iterate

Beta Mindset…with a Why! One of the most revolutionary marketing tools to come to the surface recently is the beta launch.  Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and...

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