by Minter Dial | Jul 5, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Neal Schaffer Neal Schaffer is an influencer marketing speaker and consultant who helps businesses with their digital transformation of sales and marketing to develop and execute on social media marketing strategy, influencer marketing, and social...
by Minter Dial | Nov 19, 2015 | Branding
In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...
by Minter Dial | Oct 7, 2014 | Leadership
Mitch Joel, the inspiring content provider and a role model for me personally, recently recorded yet another stirring podcast, entitled “Laughing all the way to the Bank with James Altucher.” In this podcast, Mitch and James discuss their shared passion...
by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...
by Minter Dial | Mar 8, 2011 | New Tech
Modern brand marketing – redefining what is the “product” The new iPad 2 is likely to make me crack. I held out for the iPhone until v3 came around (the delay was also partly because I was still having to use Blackberry with my previous job). Up...
