by Minter Dial | Feb 26, 2015 | Marketing
Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...
by Minter Dial | Feb 16, 2015 | Marketing
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
by Minter Dial | Feb 15, 2015 | Minter Dialogue, Podcast
Minter Dialogue with Tim Sparkey This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies...
by Minter Dial | Jan 22, 2015 | Mobile
In this digitally connected world, I often hear about how people feel blindsided by how fast each day goes by. Without having been brought up or schooled on the new digital world, most executives still don’t even know how to type accurately and fast with...
by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....