by Minter Dial | Dec 7, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #124 — This interview is with Ludovic Dujardin, a French serial entrepreneur, who has launched a number of vibrant Facebook fan pages, one of which hit 1 million fans, Petit Bambou, which he manages personally. Few are the community managers...
by Minter Dial | Dec 5, 2014 | Marketing
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of the following words or phrases in...
by Minter Dial | Nov 27, 2014 | Branding
Bad news about Uber continues to dominate the airwaves and the digitally connected consumer — Uber’s target market — is not sitting dormant. There has been the alleged mistreatment of its drivers, women not feeling safe, the godview app to spy...
by Minter Dial | Nov 19, 2014 | Leadership
Driving your brand’s point of difference When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain. As a...
by Minter Dial | Nov 9, 2014 | Responsibility, Social Media
It is far from a unanimous belief that personal branding is a good thing. It can become particularly contentious when it comes to an employee’s personal branding. I have heard of top executives talk about “disloyalty.” Others talk about...