by Minter Dial | Jul 8, 2014 | Marketing
Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight...
by Minter Dial | Jun 30, 2014 | Branding
The iconic Paula Kent Meehan passed away June 23, 2014. Most readers of this blog won’t have known who she was. However, I felt the need to share… I was particularly blessed to have had the chance to run REDKEN for three and a half years of its 54...
by Minter Dial | Jun 11, 2014 | Marketing
For many brands and marketing teams in businesses around the world, there is terrific pressure to improve performance. Many a marketing strategy blueprint will include projects with bold Calls to Action, such as: Optimize CRM program Increase conversion rates Drive...
by Minter Dial | Jun 6, 2014 | Leadership
Having just attended the Freedom & Solidarity Forum, celebrating the 70th anniversary of the D-Day landings, one of the recurring themes of the day was transparency. In today’s connected world, the notion of transparency is being discussed — if...
by Minter Dial | Jun 5, 2014 | Branding, Leadership, WWII
Bringing sense to business At the Freedom & Solidarity Forum, taking inspiration from Operation Overlord and the D-Day Landings, Brian Gallagher, President and CEO at United Way, said: “We need a long-term vision with bold actions. Our endeavors must be...
