by Minter Dial | Oct 17, 2013 | Minter Dialogue, Podcast
Episode #78 This interview, recorded on October 14, 2013, is with Emma Page. Based out of Zurich, Emma is head of Sales and Customer Success at Evernote Business for EMEA. In this interview we talk about the personal/professional crossover, the freemium model...
by Minter Dial | Oct 11, 2013 | Branding
A simple business plan: Make products that people want to buy. Over the last years, we have seen an increasing emphasis on customer centricity. It seems clear that the direct relationship that one can now have between brand and customer has rendered being...
by Minter Dial | Sep 19, 2013 | Minter Dialogue, Social Media
Minter Dialogue #75 This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of TargetInternet.com and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In this conversation with...
by Minter Dial | Sep 17, 2013 | Politics
In the wake of the NSA/Prism revelations, it begins to become too big to ignore: everything is being or will be monitored. Privacy is becoming a central issue of the internet and, by extension, should be a central concern for all digital marketing teams. I have the...
by Minter Dial | Sep 16, 2013 | Social Media
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...