by Minter Dial | Dec 31, 2012 | Branding
Your mindset? Happy New Year / Bonne Année / Buon Anno / Feliz Año / С Новым Годом / Frohes neues Jahr / שנה טובה / عام...
by Minter Dial | Nov 28, 2012 | Social Media
Old School Comms For those of us brought up in the old school of “Communications”, we tended to consider a communication tantamount to a broadcast. ”Get that message out there!” I can hear the echo of some old bosses. On top of...
by Minter Dial | Nov 26, 2012 | Leadership
In the latest US Presidential elections, there were inevitably a lot of factors that went into victory / defeat. It is a big country, a long race and extremely mediatized. Trying to pin Romney’s loss (or Obama’s victory) on one single element is...
by Minter Dial | Nov 15, 2012 | Politics
In search of sense (not cents) After living through the most expensive Presidential campaign in the history of the world (not just the US), one has to scratch one’s head about the state of the democratic process. A whopping $1.057 billion was spent on ad...
by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...