by Minter Dial | Apr 14, 2012 | Minter Dialogue, Podcast
Minter Dialogue #29 This interview is with Joe Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about...
by Minter Dial | Mar 27, 2012 | Leadership
I had a lovely interview podcast with a good friend of mine, Olivier Cimilière Cordonnier, who is specialized in Corporate Communications (formerly head of Corporate Communications at Google France) and author of a successful French blog (Le Blog du Communicant...
by Minter Dial | Mar 9, 2012 | Leadership, Marketing
Have you ever noticed, when you walk down the street, that you think you can tell the personality of a person by the wrinkles on his or her face? It seems obvious that the wrinkles caused by smiling or frowning often becomes embedded; we wear the past on our...
by Minter Dial | Feb 16, 2012 | Marketing
Great teachers are great storytellers When I think back to the great teachers I have had in my life, they were all great storytellers. For instance, I recall how my prep school history teacher would relate the situation as if he were there with the historical...
by Minter Dial | Jan 23, 2012 | Branding
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
