by Minter Dial | Mar 9, 2012 | Leadership, Marketing
Have you ever noticed, when you walk down the street, that you think you can tell the personality of a person by the wrinkles on his or her face? It seems obvious that the wrinkles caused by smiling or frowning often becomes embedded; we wear the past on our...
by Minter Dial | Feb 16, 2012 | Marketing
Great teachers are great storytellers When I think back to the great teachers I have had in my life, they were all great storytellers. For instance, I recall how my prep school history teacher would relate the situation as if he were there with the historical...
by Minter Dial | Jan 23, 2012 | Branding
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
by Minter Dial | Jan 11, 2012 | Mobile
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do...
by Minter Dial | Jan 9, 2012 | Minter Dialogue, Podcast
There is an autosave of this post that is more recent than the version below. MDE19: Turning insights into dollars & cents Kathleen Carroll is President and Chief Branding Strategist at The Branding Clinic, which has the stated mission “to...