by Minter Dial | Aug 18, 2013 | Social Media
Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how people are...
by Minter Dial | Apr 22, 2012 | Social Media
Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain...
by Minter Dial | Dec 21, 2011 | Marketing
Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a...
by Minter Dial | Aug 26, 2010 | New Tech
Words are in… Wordsmithing remains a critical talent. Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in. If images and videos...
by Minter Dial | May 31, 2009 | Mobile, New Tech
In my car, with its digital radio station interface, I noticed that BFM Radio 96.4 (above), a French business radio station, is now getting into the RSS live streaming act. Toggling between different business indicators (the levels of the different stock market, FX...
