Crisis | Minter Dial

Twitter: Global Village or Recessionista?

by Minter Dial | Mar 28, 2009 | Social Media

Twitter, it seems, is making mainstream headlines daily these days. Yesterday, the IHT featured on page 2, an article “A truth renewed online: It still takes a village,” which begins: “Twitter and Facebook are, OMG, so last millennium”. The...

Luxury market on the decline in France — What deeper effects will occur?

by Minter Dial | Jan 17, 2009 | Branding, Marketing

Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...

Finding a CRM Voice – The Right Values, Meaning & Frequency

by Minter Dial | Dec 7, 2008 | Branding, Marketing, Social Media

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of...

This Crisis will bring a Paradigm Shift on the Internet

by Minter Dial | Dec 7, 2008 | Branding, Business, Marketing, Mobile, Social Media

Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time...

The Ultimate Way – Doing it in Slow Motion

by Minter Dial | Nov 19, 2008 | Business, Sports

A Search for the Ultimate “Way” in Sports, Business and Life When people refer to the Great One, Mario or Cosby, or then again Michael Jordan, Bjorn Borg or Tiger Woods, one would not be surprised to think that they all share a hidden talent. The hidden or invisible...