by Minter Dial | Oct 26, 2017 | New Tech
I think you’d agree that access to the Internet has become second nature these days. When you check in at the hotel, receptionists know to indicate the wifi login even before telling where the gym or lifts are located or when breakfast is served. When a friend...
![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](https://www.minterdial.com/wp-content/uploads/2018/03/Eurostar-at-Paris-Gare-du-Nord-640x480.jpg)
by Minter Dial | Feb 9, 2017 | Marketing
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
by Minter Dial | Sep 22, 2016 | Leadership, Responsibility
I love it when I hear certain executives say “we’re beginning to get it.” The good news is that there is a lot of movement in big business and many brands are beginning to “transform.” However, as was highlighted in the newly released...
by Minter Dial | Sep 16, 2016 | Marketing
When configuring the settings to my phone, I tend to turn off basically all notifications. My conviction is that it is just not advisable or desirable to become the victim of the whims of others. As it is, I get distracted and unrelentingly annoyed when the person...
by Minter Dial | Sep 4, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Adrian Swinscoe This interview is with Adrian Swinscoe, expert in the customer experience, author of Pearson-published How to Wow, 68 Effortless Ways to Make Every Customer Experience Amazing, a frequent Forbes contributor all the while running...
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Platform, paddle, pop, padel tennis and pickleball – What’s the difference, which and where to play?
