by Minter Dial | Jan 12, 2015 | Retail
The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail...
by Minter Dial | Nov 12, 2014 | Retail
Most serious retailers are now looking deeply at ways to go “digitail” aka exploit digital in retail. In other words, they are looking for ways to use and ‘manage’ digital tools, devices and platforms in the retail space for good...
by Minter Dial | Sep 17, 2014 | Retail
If digitail (digital in retail) is still an embryonic science, it is estimated that around 20-30% of stores in the US now provide free wifi access. For the remainder, reasons why retailers or mall owners (and the like) have not embraced offering free wifi most...
by Minter Dial | Sep 2, 2014 | Retail
As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It’s easy to tell how uncomfortable a brand is with the digital literacy of its...
by Minter Dial | Jul 3, 2014 | Retail
For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At times, it seems inconceivable not to have wifi...