Under Armour, founded in 1996 and projected to do more than $2B in sales this year, likes to do things differently. Recently, I chronicled the very original Under Armour storytailing concept in Shanghai, where it’s more story than store. I wasn’t...
Tracking the way social media and digital is being used in retail environments has become much more intense recently. Just a year ago, the number of new initiatives was rather easy to follow, even worldwide. Retailers in London and New York were leading the party....
The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to...
Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we...
The expression, “Retail is Detail” has long existed. As digital becomes integrated into the retail experience, what is being termed as “digitail,” the notion of detail in digitail takes on a whole other scope and, potentially, level...