by Minter Dial | Jul 18, 2011 | Social Media
The evolution of [digital] marketingDespite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy...
by Minter Dial | Jun 19, 2011 | Social Media
Have you noticed that the social media frontier is lined with women? An article in USA Today “Groupon Mania ignites fight for ad dollars with deals” alerted me to a fact: women are playing a larger role in social media business than is the case in ‘regular’ business....
by Minter Dial | May 27, 2011 | Marketing
Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more “friendly.” As a result, Social Search is becoming evermore...
by Minter Dial | May 25, 2011 | Social Media
The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is...
by Minter Dial | Apr 28, 2011 | Social Media
Getting the mindset right first We all know resources are limited, so it is essential to know to prioritize. In this vein, one of the conundrums facing companies is to know whether they should focus first on their external social media marketing strategy (to get...