by Minter Dial | Apr 28, 2011 | Social Media
Getting the mindset right first We all know resources are limited, so it is essential to know to prioritize. In this vein, one of the conundrums facing companies is to know whether they should focus first on their external social media marketing strategy (to get...
by Minter Dial | Apr 28, 2011 | Podcast
Get smart (-phone) marketing As smart as the internet can make you, it is not called the smartnet nor the intellinet. Meanwhile, mobile phones that connect to the internet are called “smart phones.” Not sure I subscribe to the title. This...
by Minter Dial | Apr 20, 2011 | Social Media
The hockey stick effect We have all seen and/or read about tipping points and hockey stick curves. Digital media seems to be full of them. None seem more powerful than the one below: the rise in awareness of Twitter in the US 2008-2010. Perhaps...
by Minter Dial | Mar 8, 2011 | Minter Dialogue, Social Media
Interactive Marketing at its best I got to know Rachel Weiss while working at L’Oreal. Specifically, Rachel began at L’Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA (‘professional’ brands that sell through the...
by Minter Dial | Mar 3, 2011 | Social Media
I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
